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By only the third issue of Overlander they had already given away a Moke as first prize in a 'giant Vecology competition', with the winner being a Ms Tonia Johansen of Figtree Heights answering all five questions correctly and suggesting the new slogan of 'The country is beautiful. Don't run it down" for whatever the Vecology Venture was. As a sign of the times the Moke was promoted as cheap to register, cheap to insure and you can park it in a loading zone and valued at $1600.